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October 19, 2016
by Shayla Concannon

Don’t Underestimate the Importance of Using an Agent When Selling Your Home

How we “value-ad” to the real estate deal:  Simply put, We posses skills in negotiations and communication.  We have an in depth knowledge of the market.  We are honest and have integrity.  Call the Kopf Group today if you are looking to sell or buy a home.  513.871.4040


Source: KCM

When a homeowner decides to sell their house, they obviously want the best possible price with the least amount of hassles. However, for the vast majority of sellers, the most important result is to actually get the home sold.

In order to accomplish all three goals, a seller should realize the importance of using a real estate professional. We realize that technology has changed the purchasers behavior during the home buying process. For the past three years, 92% of all buyers have used the internet in their home search according to the National Association of Realtors most recent Profile of Home Buyers & Sellers.

However, the report also revealed that 95% percent of buyers that used the internet when searching for a home purchased their home through either a real estate agent/broker or from a builder or builders agent. Only 2% purchased their home directly from a seller whom the buyer didnt know.

Buyers search for a home online, but then depend on an agent to find the actual home they will buy (53%), to negotiate the terms of the sale & price (48%), or to help understand the process (60%).

The plethora of information now available has resulted in an increase in the percentage of buyers that reach out to real estate professionals to connect the dots. This is obvious, as the percentage of overall buyers who used an agent to buy their home has steadily increased from 69% in 2001.

Bottom Line

If you are thinking of selling your home, dont underestimate the role a real estate professional can play in the process.

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